Google Finally Secures its Spot in the Social Party…Without Google+
Let’s not pretend Google is a winner in social media. Sure, Google+ is doing alright these days, but remember all those other times it tried to start a social network? Google knows what you’re doing...
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Why Does Digital Analytics Matter?
Before the boom of data, reading, understanding and presenting advertising performance metrics were tedious and time-consuming tasks. Now, digital analytics tools have changed the game, with analytics...
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Top 5 iPhone Productivity Apps for Marketing
As you continue to bury yourself in planning your marketing budgets and activities for 2010, it’s important to not only take a step back and look at how you can improve your department’s efficiency but...
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The Ins and Outs of Network Analytics
It should be the first thing that crosses the minds of app designers, mobile marketers, carrier executives and anyone else working in the mobile industry: Who is going to use my product? It’s no...
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Advertisers Have Found Love in Online Dating
It seems like we all know someone who has made the venture into online dating at least once in the past few years. They may have been warmly greeted by a swarm of former band geeks peddling their mad...
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All You Can Eat Analytics
What do a buffet and a web analytics platform have in common? Both offer such vast abundance that they can leave you feeling sick when you don’t strategically navigate through the options. You can...
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More! More! More! Creating a Performance-Driven Marketing Culture
One of my favorite shows is Showtime’s House of Lies, which, sadly, has just wrapped its final season (all five seasons are available to stream which I highly recommend!) It is a satirical look at...
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Top 5 Things to Know when Digging into the Data
As 2017 comes to a close, we’re nearing my favorite time of the year. I’ve brought my Texas-themed Christmas blanket – charmingly decorated with cowboy-hat-wearing snowmen and light-covered cacti – to...
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Say Hello to the Prescriptive Analytics Trend
According to advisory firm Quantzig, prescriptive analytics is one of the hottest data technology trends in 2018. Digital firms are churning out software to make using prescriptive analytics easier. We...
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